Launch to Campaign: one plan for before, during and after your launch
A launch does not start when the guests arrive or end when they leave. Most of what decides whether it works happens in the weeks around it. We plan all of it as one job.
Before: build the wait
Who needs to hear about this, what should they do, and when? Teasers, invites and announcement posts are planned around the launch date and the time approvals take.
During: run the day, capture the day
The show is directed cue by cue. The photographer and the video team carry a shot list that came from the marketing plan, so nothing the campaign needs is missed.
After: keep it going
Highlights, clips, photos and follow-up posts go out on schedule. If you want paid promotion, it starts while the event is still fresh. At the end we look together at what worked.
A launch, week by week
| When | What happens | Who is involved |
|---|---|---|
| 6 weeks before | Goal, audience, date and the main idea | Planning |
| 4 weeks before | Teasers made and invites out | Marketing, production |
| 2 weeks before | Rehearsal plan, shot list, approvals lined up | Events, production |
| Launch day | The show, and the capture | Events, production |
| 1 week after | Highlights and clips go out | Production, marketing |
| 2 to 4 weeks after | Paid promotion and follow-up content | Marketing |
| 5 weeks after | Review: what worked, what we would change | Everyone |
A sample plan, adjusted for every launch.
Why one plan helps
Fewer handoffs. The person who knows the stage cues also knows what the ad team needs. Our proposal lists event, content and ads as separate lines, so you always see what each one costs.
Questions we hear
Can we book only part of it?
Yes. Book the event, the content or the campaign, and we will say how our work fits with your existing team.
How many posts and videos will we get?
It depends on the event, the material and the budget. The numbers are in the plan before you commit.
Does this work for a film release?
Yes. See our film and audio launch page for how we handle release dates and approvals.
Tell us what is launching
Share the launch date, the audience, the place and what you want to happen afterwards.